April 2007: Choosing the name
Choosing the name is always difficult. You cannot afford to make a mistake. We searched, thought and discussed it for a long time, finally deciding on the name Verus with Beni. In Latin, VERUS means real, true, honest. Angela Muir recognized the essence of our brand right away and sent us a message, “Three friends have joined forces using their expertise and work to really make this wine a true expression of one of the best winegrowing regions in the world”. And added, “Dedicated to family tradition and friendship”.